Lately, several local Realtors have reached out and asked us to list their own personal property. These are agents who could easily list their own home themselves, but they understand the brand and value our team offers with our listing marketing.
Key Takeaways
- Listings with video receive over 400 percent more inquiries than listings without, so every home we list gets a professional video commercial, regardless of price point.
- It's not uncommon for our video commercials to get 25,000 views on YouTube.
- We build targeted ad campaigns based on who the ideal buyer actually is for each specific home, down to their interests and search behavior.
- A $1.3 million Chandler listing sold to a buyer who first saw our video marketing while playing an online game, never on MLS.
- Every home we list gets its own dedicated website with its own domain name.
One of the Greatest Honors in This Business
I think it's one of the greatest honors as a Realtor when another agent hires you to list their own home. These are great agents who could easily list their own property themselves, but they understand the brand and the value our team offers with our listing marketing.
If you're considering selling your property in this current market, we believe who you hire as your listing agent matters now more than ever.
The Gillette Group Listing Process: The Direct Answer
Our listing process is built around professional video marketing and targeted digital advertising for every single home we list, paired with research to identify the specific buyer most likely to want that exact property. We've been honored to be featured on almost every top real estate podcast and many national stages talking about the results we're getting for our sellers in this market.
Why We Never List a Home Without Video
In today's market, we can't just throw a home on MLS and expect the perfect buyer to find it. The reality is that not every buyer is actively looking on Zillow, or in your neighborhood, or in your area, every day. We've also seen buyers take breaks from looking, but we know if the right home got in front of them, they'd buy it. This is exactly where our listing marketing comes into play.
We start with video marketing, because listings with video receive over 400 percent more inquiries than those without. We produce a professional video commercial for every home we list, no matter the price point, whether it's a $300,000 home or a $3 million custom estate. We would never list a home without this strategy. It's not uncommon for our video commercials to get 25,000 views on YouTube.
Any Realtor can film a property video, but it's what we do with that video that makes the difference. We use the commercial to tell a story about the property. It's a completely different experience for a potential buyer to watch a well-produced video than to just scroll through a stack of photos on MLS.
How We Target the Right Buyer for Every Home
We've mastered targeted marketing across all of the best social media platforms, which lets us put our video marketing directly in front of the perfect buyer for a client's specific home, whether they're scrolling social media or streaming YouTube on their TV.
It starts with research to figure out who the ideal buyer actually is for that particular home. If a property has an RV garage, we can target market to RV or boat owners specifically. We can target buyers based on their location and their internet search history, what that ideal buyer is actually Googling. Maybe they're searching for homes for sale, or pre-approvals, or maybe they're a first-time buyer, or a horse owner. We build several different ad campaigns for every listing to reach the right buyer, and that includes other Realtors who may already have a buyer in hand.
The Results Speak for Themselves
We've seen so much success from this strategy that our listings are reaching thousands of people. We've had listings sell to buyers who never saw the home on MLS at all, they saw our video marketing first.
We recently closed a home in Chandler, a $1.3 million property, where the buyer was actually playing an online game, saw our video marketing, scheduled a showing, and bought the home. That's how powerful this approach can be.
A Website for Every Home We List
We also make sure there's a clear call to action when potential buyers see our advertisements. That's why every home we list gets its own beautiful website with its own domain name. This is just a small piece of what we do to make sure our clients get the very best exposure, because the more people who know your home is for sale, the faster it sells.
Frequently Asked Questions
Does the Gillette Group create a video for every home they list?
Yes. Every home gets a professional Youtube video commercial regardless of price point, from entry-level homes to multi-million dollar custom estates, since listings with video receive over 400 percent more inquiries than those without.
How does the Gillette Group target buyers for a specific listing?
Through research into who the ideal buyer is for that particular home, including targeting based on interests like RV or boat ownership, location, and search behavior such as Googling homes for sale, pre-approvals, or specific buyer categories like first-time buyers or horse owners.
Do Gillette Group listings only appear on the MLS?
No. Listings are also marketed through targeted video ad campaigns on social media and YouTube, and several homes have sold to buyers who discovered the property through video marketing rather than the MLS.
Does every listing get its own website?
Yes. Every home listed by the Gillette Group gets its own dedicated website with its own domain name, giving potential buyers a clear place to go after seeing an ad.
Why do other real estate agents hire the Gillette Group to list their own homes?
Local agents who could list their own properties themselves still choose to hire the Gillette Group because of the brand recognition and marketing results the team consistently delivers for sellers.
